Tiny Robot Bestie • Clips On • Hears You • Loves Head Pats

MIRUMI

The clingiest little companion on your bag has officially arrived. Mirumi listens, reacts, pouts, perks up, and turns every zipper, tote, and backpack into a full-on main character moment.

Mirumi hanging onto a bag strap
Bag Charm, But Alive Reacts to sound, adores a head pat, and listens like your tiniest fuzzy therapist.
The Story Of Mirumi

The Modern Day Tamagotchi, Reimagined As A Plushy Purse Parasite

Part robot companion, part fashion accessory, part emotional support fluffball. Mirumi was made for people who want their everyday essentials to feel a little more alive.

Mirumi was born in a tiny dream-lab where soft toys, old Tamagotchi memories, and future-girl gadgets all collided at once. The first Mirumi was designed to cling to a bag the way a shy best friend clings to your arm, wide-eyed and quietly curious about everything around her. She learned to react to voices, wiggle at sudden sounds, and soften instantly whenever someone gave her a loving head pat.

These days, Mirumi lives her fullest life swinging from handbags, backpacks, and weekend totes, listening to gossip, catching every compliment, and serving tiny robotic attitude with every blink. She is the modern day Tamagotchi made fashionable: less screen, more fluff, more feelings, and infinitely more photogenic.

Colorful framed Mirumi portrait
Meet Your Mirumis

Six Tiny Divas, Six Very Different Moods

Pick the one that matches your vibe, your playlist, or the exact kind of chaos you’re bringing to brunch.

Megan the Mirumi
Megan

Megan

Velvety black and a little mysterious, Megan is the quiet one who still somehow knows absolutely everything.

Michelle the Mirumi
Michelle

Michelle

Soft grey and effortlessly polished, Michelle serves cool-girl calm with just the right amount of clingy charm.

Maya the Mirumi
Maya

Maya

Hot pink, slightly dramatic, and convinced every sidewalk is her own personal runway entrance.

Rachel the Mirumi
Rachel

Rachel

Off-white and angelic-looking, Rachel acts innocent while quietly running the entire accessory game.

Maggie the Mirumi
Maggie

Maggie

Cherry red and impossible to ignore, Maggie is pure main-character energy with a flair for dramatic entrances.

Melinda the Mirumi
Melinda

Melinda

Sunny yellow and adorably over it, Melinda gives sleepy-glam attitude with a face that belongs in every close-up.

Build Your Mirumi

Choose The Color, Pick The Personality, Make Her Yours

A tiny Build-A-Bestie moment. Mix dreamy colors with expressive moods to create the Mirumi that belongs on your favorite bag.

Start with a fluffy base color, then pick the face that matches your current era. Sweet, sleepy, chaotic, suspicious, or starry-eyed: every Mirumi has opinions, and she is not afraid to show them.

Choose A Color

Choose A Personality

Blush Pop Mirumi

Sweet and clingy in the cutest way possible.